[OC-Investment] Elevate v10 Contest Prize Pool

Summary

This proposal seeks approval to elevate the total OC-investment allocated toward the upcoming v10 Trading Contest from $300,000 to $500,000, increasing the prize pool from $200,000 to $400,000, while maintaining the existing $100,000 marketing allocation.

The contest will run for four weeks starting the week of October 20th, exclusively on Arbitrum and Solana, and will feature two reward categories — PnL and volume — both designed to reward sustainable trader behavior aligned with v10’s funding-fee model.

This expanded allocation reflects the rapidly evolving competitive landscape for PerpDEX incentives and the strategic need to attract, retain, and re-engage traders through a campaign large enough to stand out amid industry-wide reward programs exceeding $50M in monthly distributions.

Importantly, it also significantly increases the likelihood of securing a $150k+ milestone-based co-funding grant from a key partner, amplifying the overall impact and return on this initiative.

Market Context & Rationale

Since the original $300k OC-pull proposal was approved, the competitive environment for Perp DEXs has changed significantly. Incentive programs across the sector have scaled to levels previously unseen.

Across Q4 2025, incentive programs have reached unprecedented scale, with multiple venues committing hundreds of millions of dollars in trader rewards; a level of activity that redefines what it takes to attract and retain traders in the current market cycle.

As of September 26, 2025 (based on contemporaneous token valuations):

  • Aster has allocated over $8B in future trader rewards, with Season 2 alone exceeding $600M in active incentives.

  • Hyperliquid distributed approximately $13.6B in points during its 12-month program (~$1B/month), and now continues with HYPE-based trading discounts and integrator-led competitions (e.g. Dexari’s $1M event).

  • Lighter operates an ongoing points program valued at roughly $400M over 12 months (~$33M/month).

  • Avantis is distributing $45M+ in its current season (~$7M/month).

  • Other protocols, including Drift, Jupiter, Apex, Edge, and others — maintain multi-million-dollar incentive programs extending well into 2026.

Against this backdrop, a $200,000 prize pool, while meaningful within gTrade’s historical context, is no longer competitive enough to capture attention or trading volume at scale.

Elevating the pool to $400,000 allows gTrade to compete credibly among top-tier venues, aligning visibility with the protocol’s product maturity and long-term ambitions.

In short: the market has scaled up and so must we.

Community Sentiment (temperature check)

Following open discussions in the community channels, a Telegram poll was conducted to gauge sentiment around expanding the contest’s prize pool through an additional OC-pull.

This strong support confirms community alignment with a more aggressive stance to seize market opportunity and trader mindshare.

Reward Categories

For the sake of transparency, the below is to provide more context on how the budget will be allocated:

Two reward categories will run concurrently, designed to balance short-term excitement with sustainable behavior aligned to the v10 model.

1. Volume-Based Rewards (50%)

  • Rewards traders proportionally based on their trading volume.

  • Incorporates time-weighted multipliers to favor longer position holds (e.g. >1d).

  • Encourages consistent trading activity and reinforces liquidity and fee generation.

This category directly addresses gTrade’s current skew toward short-term scalping on core pairs where over 55% of trades are held less than one hour, while only ~9.5% exceed 24 hours.

2. PnL-Based Rewards (50%)

  • Rewards traders with the highest absolute profit.

  • Reinforces the “performance-driven” aspect of gTrade’s competitive edge.

Why Prioritize Time-Weighted Volume

The v10 funding-fee model thrives on diverse, longer-term open interest rather than short-lived scalps.

Current trading behavior, however, remains heavily tilted toward sub-hour trades.

By weighting volume rewards toward longer-duration positions, we can:

  • Attract more directional and positional traders.

  • Improve funding efficiency.

  • Create more stable, recurring volume flows.

In effect, this contest isn’t just about rewarding volume, it’s about reshaping trading behavior in a way that compounds over time. All while the platform maintains its differentiators for scalpers who are inherently incentivized through the PnL-pool.

ROI Considerations

In a limited view, each $100,000 of OC-funded incentives requires roughly $295 million in **(extra) trading volume throughout the 4-week campaign to reach breakeven. That assumes:

  • Fee rate: 0.06%

  • Share to $GNS via BB&B: 56.5%

  • Effective return per $1 volume = 0.0006 × 0.565 = 0.000339

  • $100,000 / 0.000339 = $295M volume

Thus, for a $400k prize pool, the breakeven point is approximately $1.18B in extra cumulative trading volume throughout the entire contest. This aligns with gTrade’s historic trading peaks and realistic targets under a well-marketed, four-week campaign.

Non-Linear Returns & Strategic Upside

Reward programs are inherently non-linear: doubling incentives does not simply double engagement; it compounds it. The impact typically follows a bell curve, where larger incentive pools generate exponentially higher participation and visibility up to a certain point, after which returns begin to taper.

We strongly believe that, given gTrade’s current positioning and the targeted structure of the volume rewards, this contest sits firmly within the high-impact zone of that curve.

In other words, increasing the prize pool to $400k is expected to deliver outsized returns relative to cost, driving stronger trader engagement and meaningful new inflows without reaching diminishing returns.

A $400k campaign:

  • Expands reach to new high-volume traders and integrator partners.

  • Creates stronger social visibility and credibility among DeFi traders.

  • Provides a natural on-ramp for upcoming retention mechanics (staked GNS discounts, loyalty rewards, etc.).

In short, this expansion strategically positions the contest where the marginal impact per dollar spent is expected to remain high, igniting a growth flywheel built on trader activity and token alignment.

External Funding

A larger prize pool would also play a pivotal role beyond trader acquisition as it directly strengthens gTrade’s position in securing a $150k+ milestone-based grant from a key ecosystem partner. This opportunity is contingent on demonstrating sufficient campaign scale and engagement to validate the effectiveness of v10’s model. Approving this proposal not only enhances trader visibility and retention it also amplifies the total impact of the campaign by potentially doubling the additional capital available through co-funding.

Simply put, without elevating the prize pool, the odds of unlocking this external $150k+ funding are lower.

Marketing Allocation (Unchanged)

The $100k marketing budget remains as originally approved:

  • $65k: MarketAcross partnership (PR, KOL activation, media coverage)

  • $35k: Direct trader-focused spend (retainers, ads, etc.)

This ensures visibility and amplification across trading communities, while maintaining efficient spend relative to prize distribution.

Conclusion

Expanding the OC-pull to $500,000 and increasing the prize pool to $400,000 represents a measured, high-potential investment in growth.

The proposed expansion:

  • Keeps gTrade competitive in the current market landscape.

  • Encourages behavioral shifts that improve long-term sustainability.

  • Leverages v10’s improved mechanics to showcase scalability.

  • Increases the likelihood of co-funded external grants.

The community has voiced support, the market demands it, and the protocol is ready.

Voting Options

  • :white_check_mark: FOR — Approve the additional $200,000 OC-pull to elevate the prize pool to $400,000 and total allocation to $500,000.

  • :cross_mark: AGAINST — Keep the current $300,000 allocation unchanged.

This addendum provides a high-level retrospective of the Trick or Trade campaign (Oct 22 - Nov 19). Refer to this Dune dashboard for more data insights.

1. Performance overview (vs. 30 days pre-contest)

The Trick or Trade contest generated a clear step-change in platform activity, particularly across core markets:

  • Total volume: 2.2x

  • Core volume: 2.75x

  • Fees: 2x

  • Core fees: 2.2x

  • Open Interest: 2.5x

  • Core OI: 5x+

  • Trader count: 1.5x

  • Incremental volume: +1.3B

  • Incremental fees: +$476K

Fee ROI: approximately 1:1 when considering ~$75K spent on marketing.

(Without the excess marketing costs, ROI would have been closer to 1.2x)

These improvements materially exceeded recent baseline levels across all core metrics.

2. Vault PnL

  • Total vault PnL: +$130K

  • Core vault PnL: +$260K

These results reinforce a growing trend under v10: core markets significantly reduce exposure risk, improve the stability of the PnL curve, and allow the protocol to scale with lower directional risk.

That said, vault PnL fluctuates meaningfully in the short term. Fee generation and low exposure remain the priority.

3. GNS Burns (BB&B Impact)

Elevated trading activity and the resulting fee + PnL generation drove a substantial wave of GNS buybacks and burns.

  • >750,000 GNS removed from supply during the contest
    • ie. >2.75% of the total supply at the time of writing

This confirms Trick or Trade was materially supportive to token-level deflation via BB&B.

4. Integrator Impact

Integrator participation was a meaningful amplifier:

  • Vooi contributed a strong share of incremental volume

  • Vooi users were incentivized via dual rewards (Vooi points + contest rewards)

    • A share of gTrade-native traders rotated into Vooi to double-dip
  • Overall integrator activity increased throughout the campaign

This validates that integrators can notably amplify campaign reach when incentives align.

5. Trader growth & retention

  • Trader count grew 1.5x, partially inflated by:

    • Vooi’s onboarding flows

    • Contest farmers creating fresh addresses

Retention metrics remain under review, but Trick or Trade successfully re-engaged many previously churned users and improved sentiment toward v10’s funding fee model for longer-held trades.

6. What Worked & What Didn’t

6.1 What Worked

Community Support & Sentiment

Sentiment improved significantly around:

  • v10’s funding fee model

  • Improved spreads and trading conditions

  • BB&B acceleration

  • A platform-wide “revival moment”

Core Market Performance

An important context point:

Prior to v10, gTrade core markets were not hedged via arbitrage or funding-fee farming. This meant that increases in demand often forced the protocol to constrain traders, via:

  • strict max OI ceilings

  • sudden borrowing-fee spikes as OI filled

Under v10, the presence of active arbitrageurs improves risk balancing, allowing the protocol to safely increase OI limits and support larger traders without punishing them via volatile fees.

This dynamic played a key role in the sustained growth in core OI during Trick or Trade.

Time-Weighted Volume Rewards

  • Strongest-performing mechanic

  • Directly increased core OI and longer trade durations

  • Encouraged traders to test swing/position trading under v10

  • Helped shift behavior away from rapid scalping

Integrator Participation

Vooi again proved to be an effective channel for reach and amplification.

6.2 What Didn’t Work That Well

Inorganic participation

A material percentage of rewards was captured by inorganic or opportunistic traders.

  • In the top 50 PnL wallets, ~40%+ of rewards were clearly inorganic

  • The real figure is likely higher

  • Majority of these addresses have been blacklisted or seen PnL slashed

This reflects a broader industry trend: simple retail directional trading is a shrinking share of the perp market.

Forced Close Rule (Design Flaw)

A misalignment in contest design forced traders to close positions for points to count.

This resulted in:

  • unnecessary OI churn after the participation deadline

  • traders sitting on losses until the contest ended

  • a dampened UX for swing and long-term traders

This was a clear lesson to avoid forcing close-outs in future formats.

Outreach campaign

Direct outreach (official posts + DMs + on-chain messages) on whitelist events generated <5 conversions out of ~4,000 targeted addresses.

Lead generation, segmentation, and pipelining remain areas for improvement.

Marketing agency engagement

Engagement with the partnered marketing agency delivered mixed results during the Trick or Trade campaign:

Securing Tier-1 PR placements proved difficult. Not because of agency underperformance, but because gTrade’s updates are primarily product-driven and promotional in nature, which many top outlets do not consider “newsworthy” by their editorial standards. This is a structural challenge for most projects without major fundraising announcements, token launches, or industry-moving events.

That said, it’s important to highlight:

  • ~35 articles and KOL activations were successfully delivered so far

  • Roughly 45% of the total credit pool remains unused, meaning there is still substantial room to work with the agency in question for future campaigns under the current agreement

  • We have not exhausted the partnership budget, and there is no financial issue. Simply a matter of aligning expectations with PR realities

In hindsight, a portion of these funds may have generated greater direct impact if allocated toward trader-centric initiatives (e.g., funded ambassadors, targeted outreach, performance-based incentives, referral campaigns). However, the remaining credits still gives us meaningful flexibility to support future trading competitions and / or broader growth efforts. A full list of deliverables will be shared once the engagement concludes.

7. Forward strategy & learnings

The contest delivered a modest but meaningful success, with strong second-order benefits:

  • Strengthened community morale

  • Validated v10’s long-term strategic direction

  • Allowed to secure the $150k grant

  • Demonstrated clear improvements in core market behavior

  • Repositioned gTrade as a suitable venue for medium- and long-term trades

Key learnings moving forward

  • Time-weighted volume incentives are an effective lever for shaping healthy platform behavior

  • Short-duration scalpers continue to dominate, and contests must explicitly counterbalance this wherever possible

  • Inorganic activity remains part of the addressable fee landscape. Not all of it is harmful, but prize-eligible behavior needs tighter guardrails

  • To scale sustainably, gTrade must continue building an alignment flywheel between:

    • Traders

    • Protocol revenue

    • BB&B

    • Token holders

Next steps

  • Run a December trading campaign (pending community approval)

  • Use the $150k grant unlock for a dedicated Q1 2026 contest on Arbitrum

  • Continue refining retention mechanics, including:

    • staked GNS fee discounts

    • potential trader-aligned vesting models

    • promotional fee reductions on select markets