- Executive Summary
- Overview of roadmap progress
Over the past few weeks, the Exodus team closely communicated with the Gains Network team to coordinate and prepare the technicals for the trading competition, as well as exchanging brand assets to prepare for co-marketing.
At the time of writing, September 2nd, the trading competition has been live for 7 days, with the Exodus announcement found here:
And as amplified by Gains Network here:
Alongside these announcements, Exodus also sent a newsletter update to make subscribers aware of this opportunity.
Subscribers are then directed to Gains Network’s Medium post to find out more on the competition details: gTrade and Exodus Trading Competition | by Gains Network | Aug, 2024 | Medium
In addition, Exodus Mobile users received a push notification about the trading competition, and the gTrade dApp is being highlighted in the Web3 Browser:
The contest details and leaderboard also have a dedicated page on the gTrade frontend, which can be seen here:
- KPI achievements or impactful highlights
One of the expressed goals of the campaign was to give Exodus users, particularly those who have yet to connect to dApps via their mobile wallet a chance to do so.
We’ve found that awareness of the competition has been high, with over 10k+ first-time dApp browser users connecting. Conversion, however, so far, has been lower than anticipated.
- Analytics such as Dune Dashboards
At the 7 day mark, these were some metrics provided by Gains Network:
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498 trades
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$16.4M in notional volume
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16 traders
- Grant Objectives & Goals
- List of specific objectives and goals
Grow activity on Arbitrum for Exodus Mobile Wallet and gTrade users.
- Strategies
- Describe strategies employed to achieve the objectives
- Details of collaborations or partnerships involved
As above, Exodus has leveraged most of its social tools to inform the community about this opportunity. It has collaborated with the Gains team to effectively communicate the contest details in pursuit of a low entry barrier.
- Challenges
- Identification of encountered obstacles
- Discussion on how these challenges were addressed
Some technical challenges regarding attribution and front-end display but all resolved timely by developers on both sides ahead of the launch.
- Impact
- Summary of major accomplishments
- Quantitative and qualitative results achieved
- Community engagement
See (1.) - more social metrics will be shared post-contest.
- Financial Summary
- Overview of funds received
None. Gains Network will distribute $ARB to eligible participants post-competition.
- Detailed expenditure breakdown
The entire budget of 20,000 ARB will be utilized for distribution among the top-20 profitable traders on Exodus Mobile Wallet.
All other expenses are covered by both teams internally as the tools to prepare the technicals and marketing were available in-house.
- Lessons Learned & Takeaways
See the above. The next bi-weekly report will serve as a broader analysis for key takeaways regarding onboarding, UX and user feedback.