[Exodus] GCGP- Integration & Mobile Trading Campaign

Proposals
1

SECTION 1: APPLICATION OVERVIEW

Provide a brief summary of your application. This section should introduce the reader to your project, explaining its intentions, objectives, and scope.

  • Which category of integration is your project applying for: Trading contracts

  • How many $ARB tokens are you applying for: 20k $ARB

  • Please provide a description of your project:

Exodus is the non-custodial, multi-chain wallet that combines the most user-friendly and intuitive interface with powerful crypto tools. Enabling our users to execute their crypto strategy with total ease and efficiency.

  • How will you integrate gTrade and what benefit does it bring to your users:

We’re working hard to remove the geek requirement and make it fun and easy to use cryptocurrency. By integrating gTrade into our mobile wallet, and marketing a trading competition, we’ll be continuing this work.

  • What are your plans for the requested grant and how does it bolster the gTrade integration:

To incentivise users to engage with gTrade, we’ll partner with gTrade on a trading competition accessible only via the Exodus dApp browser. We’ll use the requested $ARB grant as a prize pool and include gTrade in a product marketing campaign which highlights them as an integrated dApp.

To be clear, Exodus will organise and manage the product marketing campaign (described below). The grant will only create a prize pool distributed by gtrade. The aim will be to give Exodus’ 1 million+ MAUs the support, tools and incentives to engage with gTrade—particularly those who have yet to connect to dApps via their mobile wallet.

Our marketing campaign will include:

  • An in-app banner highlighting gTrade’s integration and the competition
  • Push notifications highlighting the competition at launch, mid-way and close
  • X and Instagram posts highlighting gTrade to a combined 100k followers
  • An email campaign highlighting gTrade’s integration to 100k subscribers.
  • Provide a timeline and set of milestones with expected ARB payout per:

The trading competition would start on August 26th 2024, and conclude 2 weeks later on September 9th.

During this period, users who trade on gTrade via their Exodus wallet will be eligible for a share of the competition’s prize pool; with the Top 20 traders in terms of profit and loss awarded prizes as outlined below:

  • 1st Place: 5,000 ARB
  • 2nd Place: 3,000 ARB
  • 3rd Place: 2,000 ARB
  • 4th Place: 1,000 ARB
  • 5th Place: 1,000 ARB
  • 6th-10th Places: 700 ARB each
  • 11th-20th Places: 400 ARB each

The campaign would have the following timeline:

Phase Activities Targeted Dates
Pre-launch preparations and QA Exodus product and marketing teams to create marketing assets, marketing schedule and complete testing/QA August 4th- August 16th
Launch announcements Marketing announcements, portfolio page banner and push notifications go live August 26th
Active competition Subsequent marketing pushes, including in-app notifications August 26th - September 9th
Conclude and Announce Winners Final marketing activities and winner announcements September 10-11th
Feedback and Reporting Finish data collection, analyse performance metrics, and prepare a final report for this forum. September 10th-12th

SECTION 2: APPLICANT INFORMATION

Provide personal or organizational details, including the applicant’s name, contact information, and the name of any associated organization. This information ensures proper identification and communication throughout the grant process.

  • Applicant Name or Alias:`Liam Glennon
  • Project Name: Exodus Wallet
  • Project Description: Exodus is the non-custodial, multi-chain wallet that combines the most user-friendly and intuitive interface with powerful crypto tools.
  • Team Members and Qualifications:
Name Role Contact Information
Liam Glennon BD / Partnerships https://www.linkedin.com/in/liamglennon
Andy Hampton BD / Partnerships Andy Hampton - Exodus | LinkedIn
David Reising Dir. of Product David Reising - Exodus | LinkedIn

SECTION 3: GRANT DETAILS

Outline the requested grant amount, and provide an overview of the budget breakdown, specify the funding and contract addresses, and describe any matching funds if applicable. ****

  • Funding Address: gTrade team to distribute funds
  • Funding Address Details: n/a

SECTION 4: DATA & REPORTING

Please describe how your team will be able to provide data & reporting on the grant distribution.

  • Is your team prepared to provide Dune graphs and/or Dashboards for your incentive program?: Yes
  • How does your team plan on posting bi-weekly program updates on the Gains Network forum? We’ll post a progress report with the structure below outlining the reach of our product marketing campaign, how many users have taken part in the competition, what percentage of these are using the Exodus dApp browser for the first time, as well as the the volume.
KPI Figure
Campaign impressions stats xx
No. of participants (unique wallet addresses) xx
- # of new traders (first-time gTrade users through Exodus) xx
% of new traders (first-time gTrade users through Exodus) xx
Trade volume xx
# of trades xx
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